Wedding Dress Sales and Designer Events Explained

January 9, 2017 Facebook Twitter LinkedIn Google+ Latest News,Sussex,Wedding dress,Wedding Planning

Starting wedding dress shopping is such an exciting part of wedding planning. Social media is bursting with beautiful gowns and then there is the temptation of wedding dress sales and designer events. But how do they really work; and what is the difference between a sale and a designer day? We talk to Jana Svalbe, owner of MODE Bridal boutique in Hove, who explains what brides can expect at these events.

What is the difference between a sale and a designer event?

There are two types of sales. The first is where a bridal boutique will offer a discount on orders of brand new gowns. This will be in the form of money off (usually up to 10%) or some free accessories included within the price of the dress. These types of sales are less common, and brides will most likely come across them around Easter, Black Friday and in the run up to Christmas.

Then there are wedding dress sample sales, which are a great way for brides to snap up a bridal gown with discounts of up to 70%. During these sales the bridal shops are selling dresses that have been used in their shop for brides to try on. These gowns need to make way for the next seasons stock and often will have some marks or imperfections due to being tried on.

Designer event, also known as a designer day or a trunk show, is where a boutique will get a collection of dresses for a very short period of time, which would otherwise not be available at the shop. Brides ordering dresses during the event will normally receive 10% OFF orders taken during that event.

What are pros and cons of buying a wedding dress at a sample sale?

Two biggest pros are that you will save a considerable amount of money, and the dress will be available to take away on the day. This is perfect for budget conscious brides and those brides who are getting married in shorter timescales and do not have time for a brand new dress to be ordered.

The downside of sample sales is that the shops will only have one of each sample dresses available. The sizes most commonly stocked at the bridal shops are 10-14. Giving these two things, it is likely that the dress will need to be altered to fit. Those costs can soon add up for bigger alterations. If the gowns need dry cleaning, this can add another £100+ to the total cost.

What are pros and cons of buying a wedding dress at a designer event?

The pluses: you get to see a great selection of dresses that would normally not be available in the shop; and get a discount on a purchase of a brand new gown.

For example, we are flying over 30 beautiful dresses from two designers in Barcelona for a designer event on 28th Jan to 4th Feb.

Novia D’Art collection is really loved by British brides and this will be a rare opportunity to see so many of their 2017 dresses in one place. Inmaculada Garcia is a renowned international design house who are always featured in the international bridal press and we are their only stockist in the UK at the moment. So this will be a great opportunity for brides to see this amazing collection. We will of course be offering 10% OFF orders placed at the event.

The biggest downside is that designer collections are made in sizes 8-10, so there will be pinning and back panels involved to help the brides see how the dress in the right size would look like.

When is the best time to find a good wedding dress sale or a designer event?

For sample sales it is in January, April/May, September, Black Friday in November. January and Black Friday is when people expect to have sales so boutiques will offer them. The other months are when bridal trade shows take place, so shops will sell on dresses to buy new ones.

It is very common to find a sample sale rail in most shops throughout the year, and more dresses get added during the sale events. At MODE Bridal we have an amazing sample sale rail, so brides can always find a stunning gown that is in sale.

Designer events normally take place January – May and September – November.

What advice would you give to brides who are looking to buy a dress in sale or at a designer event?

With sample sales, make sure you go to a shop that offers a lovely dress shopping experience even during a sample sale. You don’t want to miss out having fond memories of buying your dress.

Check the cost of alterations, before committing to the dress to make sure that you understand the total cost of your gown.

Have the funds available on the day as you will be expected to pay for your sample dress in full and put down a deposit at a designer event.

Most importantly, buy the dress because you love it, not because it’s a bargain!

And don’t forget to check out MODE Bridal website for our fabulous sample sale and designer events



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[…] Shop the sales – Wedding dresses can be very expensive, however most boutiques will always have a sale rail where you can pick up a beautiful bargain. (See our recent blog post about wedding dress sales and designer events.) […]